OMEGA S.A., a Greek company with a 60-year history that keeps tradition always high in its values, embraces modern challenges and presents a completely renewed and fresh image through its new packaging that has already made an impression in consumers.

Maintaining unchanged the unrivalled quality and the taste loved by all, OMEGA stands out on retail shelves with its intense, dynamic and modern look. The new packaging is characterised by a sleek, simple, almost minimalist aesthetic, with the iconic greek “Ω” taking centre stage on the front alongside the distinctive ear. At the same time, the logo with its renewed aesthetic and clean font and the characteristic red colour that has been a timeless accompaniment to the brand, captures the company’s character and identity.

However, in addition to the new aesthetics of its packaging, OMEGA has ensured that its design clearly reflects the nutritional claims for each of the 15 different rice and legumes from Greece and the world that it has in its portfolio, justifying the fact that it has remained the favourite choice of Greeks for over 6 decades.

Olga Konstantakopoulou, Marketing Manager of OMEGA, said, “Since 1965, OMEGA has been inspired by the value of the Mediterranean diet and the quality that distinguishes it, offering fine, quality products of nature, carefully selected according to strict specifications. In the context of the brand’s continuous evolution, the impressive renewal of its image marks a new chapter in its long history. Our priority is to preserve the value and tradition of the brand, while shaping a modern code of communication with the consumer.”